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Course: Creating and Managing a Website on the WordPress Platform

Course Objective:
The objective of this course is to teach website creation using the WordPress platform and to develop skills in setup and optimization to support search engines.

Course Duration:
142 academic hours (127 academic hours of classroom work + 15 academic hours of practical and independent work).

Method of Instruction:
The course is delivered through lectures and practical sessions.

Target Audience:
This course is designed for beginners in web development who wish to learn from scratch. The curriculum is adapted to the students’ level of knowledge and individual needs.

Course Content:

  • Introduction to WordPress
  • Installation and setup
  • Pages and posts
  • Creating posts or pages
  • Text formatting
  • Working with links
  • Multimedia
  • Category management
  • Using plugins and themes
  • Installing plugins
  • Installing new themes
  • WordPress settings
  • Website user management
  • Comment management
  • Working with widgets
  • Creating custom menus
  • Maintenance and security
  • Website backup
  • WordPress updates

Upon Completion of the Course, Students Will Be Able To:

  • Set up a local server
  • Configure and manage it
  • Use a content management system based on WordPress
  • Have basic knowledge and skills to manage a website

Evaluation Method:

  • Testing
  • Practical assignments
  • Examination

Requirements for Course Completion, Including Evaluation Method and Criteria:
To successfully complete the course, students must: attend at least 70% of online classes, complete all required assignments, and pass the final exam with a score of at least 70%.

Requirements for Instructor Qualification:
Experience in SEO for over 10 years. Certifications: Google Analytics, Google AdWords, Yoast SEO Academy, Hubspot SEO Academy. Clients include: Western Digital, Yoola Group Scandinavia, PullmanGroupp, Finterum, Finexmo, and other major brands.

Language of Instruction: Russian.

Course Fee: 1700 euros.

Training Program: Website Creation and Management on the WordPress Platform
Introduction – What is WordPress
– General information about website structure
2 academic hours
Basic WordPress Operations – WordPress Installation. Initial setup
– Gutenberg Page Editor
– Creating Pages, Posts, and Categories
– WordPress Plugins. Installation and Configuration
– WordPress Widgets. Menu Creation
– WordPress Themes. Installation and Configuration
– Website Backup
– Website Migration to Web Hosting
40 academic hours classroom work + 3 academic hours – practical and independent work
Advanced Settings – How to identify that a website uses WordPress, identify the theme and plugins used
– Adding anchor links to the menu and buttons
– Automatic plugin and theme updates
– Alternative migration method using All in One Migrate
– Managing website users
25 academic hours classroom work + 3 academic hours – practical and independent work
Website SEO Basics – Site Semantic Core
– Indexing setup
– Snippet creation
– Basic usability principles
– Use of SEO plugin
10 academic hours classroom work + 2 academic hours – practical and independent work
Website Creation – Creating a business card website using a template
– Creating a business card website through a visual constructor
10 academic hours classroom work + 5 academic hours – practical and independent work
Useful Plugins – Site security
– Localization of plugins and themes
– Surveys and ratings
– Social services
– Newsletter subscription
– Forum addition
– Beautiful login page
20 academic hours classroom work + 2 academic hours – practical and independent work
Website Promotion – Registration in search engines
– Integration of counters and analytics
– Website loading speed optimization
5 academic hours classroom work
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SEO Courses Tallinn

Course Title: Search Engine Optimization (SEO)
Course Objective:The objective of the “SEO Website Optimization” course is to provide participants with knowledge, skills, and practical experience for effectively optimizing web resources to enhance their visibility in search engines. The aim of such a course is not only to impart theoretical knowledge but also to provide students with practical skills that they can apply in real-life scenarios for successful website promotion in search engines. Upon completion of such a course, an individual will be able to work in the field as an SEO specialist, web analyst, content manager, internet marketer, or website owner aiming to improve their site’s visibility in search results.
SEO (Search Engine Optimization) is a set of measures aimed at improving a website’s ranking in search engines.

 

Course Duration: 174 academic hours (157 academic hours of classroom work + 17 academic hours of practical and independent work).
Mode of Instruction: Online Learning
Teaching Methods:
  • Lectures and Theoretical Materials: Providing theoretical foundations of SEO, explaining key concepts, principles, and optimization methods.
  • Practical Sessions: Working with real-life cases, analyzing existing websites, and performing practical optimization tasks.
  • Case Studies and Projects: Reviewing successful or unsuccessful SEO promotion cases, creating projects to apply acquired knowledge.
  • Interactive Sessions: Incorporating educational elements such as discussions, group tasks, quizzes, and debates for active student participation.
  • Independent Homework with subsequent assessment and error analysis.
An effective SEO course aims to strike a balance between theory and practice, providing students with opportunities to apply their knowledge in practice and develop the skills necessary for a successful career in the field of search engine optimization.
Evaluation Method:
  • Testing: Includes tests with various question types (multiple choice, short answer, matching), covering key course topics.
  • Practical Assignments: Tasks requiring students to apply their SEO knowledge in real-world scenarios. For example, optimizing a specific website, developing keyword strategies, or creating content.
  • Exam: Conducting a final exam to assess the overall level of knowledge, covering all aspects of the course.
    The issuance of an SEO specialist certificate will be based on passing the final exam with a score of at least 70%.

 

Completion Requirements, including method and criteria of evaluation:
For successful completion of the program, the student must: attend at least 70% of online classes; submit all required assignments; pass the final exam with a score of no less than 70%.
Requirements for Instructor Qualifications:
The instructor must have over 10 years of experience in the field of SEO. Certifications: Google Analytics, Google AdWords, Yoast SEO Academy, Hubspot SEO Academy. Previous clients include: Western Digital, Yoola Group Scandinavia, PullmanGroupp, Finterum, Finexmo, and other major brands.
Language of Education: Russian
Course Fee: 1800 euros.

Website Optimization for Search Engines

Introduction to SEO – What is SEO;
– Search engine targeting;
– Which search engine to target in Estonia, Finland, Latvia?
  4 academic hours
Keyword Analysis – identifying search queries people use to solve problems or get answers.

 

– Introduction to keyword concept and the need for analysis;
– Examples of numerous categories and illustrations of deep keyword analysis;
– Identifying search trends and seasonality;
– How keyword analysis can aid in business decision-making;
– Keyword discovery methods;
– Competitor and industry keyword usage analysis;
– Introduction to keyword analysis tools;
– Project examples and keyword usage;
– Differences between positions and industries;
– Keyword competition evaluation;
– Understanding search intent;
– Finding your niche;
– Google Search Console overview and guide.

  35 academic hours classroom work + 3 academic hours – practical and independent work
Page Structure – improving one of the most underrated SEO factors – How Google “sees” a website;
– explanation of page structure and optimization guide;
– anchor text optimization;
– content pages vs blog posts;
– location-specific pages;
– when to create separate pages for which keywords?

  35 academic hours classroom work + 3 academic hours – practical and independent work
Page Optimization – a complete guide to page optimization with examples – optimizing the page for search;
– meta tags and descriptions optimization guide;
– highlighting value propositions and meta data examples;
– using page title and brand in meta data;
– Avoiding keyword cannibalization;
– URL optimization;
– h1, h2, and h3 optimization guide;
– content optimization;
– Content optimization using WordPress site as an example;
– Creating domain-specific content;
– role of fresh content and content updates in SEO;
– examples and guides for different types of content (home page, categories, product pages, articles, etc.);
  35 academic hours classroom work + 3 academic hours – practical and independent work
General and Technical SEO Factors – overview of technical aspects and potential issues – Negative factors;
– Duplicate content;
– Importance of mobile-friendliness and site speed in SEO;
– Role of user experience in optimization;
– XML sitemap;
– Brief introduction to Screaming Frog;
– Technical SEO factors;
– In-depth understanding of Google Search Console.
  30 academic hours classroom work + 3 academic hours – practical and independent work
Link Building – overview, examples, and strategies – Domain properties and values;
– Popular link sources and examples in Estonia;
– Link properties and values;
– Competitor link analysis;
– Links to important URLs;
– Google search commands for finding potential links;
– External anchor text optimization;
– 404 redirects and 301 redirects;
– Identifying opportunities for unused links;
– rel=”nofollow” links.
  20 academic hours classroom work + 3 academic hours – practical and independent work
Summary and Examples – Summary of previously covered topics;
– Presentation of additional materials;
– Future of SEO and potential development trends;
– Participant examples overview and analysis.
  3 academic hours classroom work
174 academic hours (157 academic hours classroom work + 17 academic hours practical and independent work).
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Digital marketing

The purpose of this course is to give students an idea of digital marketing as a modern trend of marketing and marketing communications development. To teach practical application of digital marketing tools and advertising in social networks.

Target group: Entrepreneurs, beginning marketers and marketing managers, junior and middle managers, project managers of all spheres, organizers of short-term projects, employees of the budgetary sphere.

General information

The curriculum consists of stationary theoretical, independent work and practical part.

Objective

The aim of this course is to give students an idea of digital marketing as a modern direction of marketing and marketing communications development. To teach practical application of digital marketing tools and advertising in social networks.

A student who completes the course can start working as a marketing specialist or manager, digital marketer, service designer, project manager, development manager, small business manager. In addition, this course will be useful for professionals changing careers or career paths.

Learning outcomes

As a result of the training, the trainee:

– has learned the basics of marketing

– is able to find points of company growth in the Internet environment, identifies key trends in digital marketing development

– Can manage a brand and sales in the digital environment

– Can create a media plan – link marketing in different social networks into a unified system

– can build a strategy of work in social networks, based on the tasks and goals of a particular project

– selects effective positioning options and formulates product advantages to stand out from competitors.

Total amount of training

The training program provides 156 ac.h. (of which 140 hours – classroom and practical work and 16 hours – independent work).

  1. Training Program
1. Digital marketing system 3 ac/h audit.r.

2 ac/hr practical work

2. company audit. The goals of electronic marketing. 2 ac/h audit.r.
3. Segmentation of target audience 2 ac/h audit.r.

2 ac/hr practical.r.

4. competitor analysis 2 ac/h audit.r.

2 ac/hr practical.r.

5. Unique selling proposition 3 ac/h audit.r.

2 ac/hr practical r.r.

6. Customer’s path (customer path map) 4 ac/hour audit.r.

2 ac/hr practical r.r.

7. Strategy of digital marketing 2 ac/h audit.r.
8. Content-marketing 4 ac/h audit.r.

2 ac/hr prakt.r.

9. Marketing in social networks 16 ac/h audit.r.

10 ac/h practical r

10. Video marketing 4 ac/hour audit.r.

2 ac/hr practical r.r.

11. Email marketing 3 ac/hour audit.r.

2 ac/hr practical r.r.

12. Contextual advertising 4 ac/h audit.r.
13. Search engine marketing (SEO) 3 ac/h audit.r.
14. Media advertising 3 ac/h audit.r.
15. Aggregators of affiliate programs 2 ac/h audit.r.

2 ac/h practical r.r.

16. Account Based Marketing (ABM) 2 ac/h audit.r.
17. Mobile marketing 2 ac/h audit.r.
18. Co-marketing (affiliate marketing) 1 ac/h audit.r.
19. Webinars and online seminars 4 ac/h audit.r.
20. Systematic approach to the development of the site 8 ac/h audit.r.

4 ac/hr practical.r.

21. Analytics and optimization of digital marketing channels 4 ac/h audit.r.

2 ac/h/practical r.r.

22. Digital Sales 6 ac/h audit.r.

2 ac/hr practical p.r.

23. Personal brand (the power of personal brand) 10 ac/h audit.r.

6 ac/hour practical r.r.

24. Work with agencies 4 ac/h audit.r.
98 ac/hr audit.r.

42 ac/hr practical p

Total: 140 ac/hour

Tuition fee 1500 euros

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IT project management

    The curriculum includes the fundamentals of planning, control and communication, providing participants with the skills to successfully implement IT projects in a variety of organizational environments.

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