The purpose of this course is to give students an idea of digital marketing as a modern trend of marketing and marketing communications development. To teach practical application of digital marketing tools and advertising in social networks.
Target group: Entrepreneurs, beginning marketers and marketing managers, junior and middle managers, project managers of all spheres, organizers of short-term projects, employees of the budgetary sphere.
General information
The curriculum consists of stationary theoretical, independent work and practical part.
Objective
The aim of this course is to give students an idea of digital marketing as a modern direction of marketing and marketing communications development. To teach practical application of digital marketing tools and advertising in social networks.
A student who completes the course can start working as a marketing specialist or manager, digital marketer, service designer, project manager, development manager, small business manager. In addition, this course will be useful for professionals changing careers or career paths.
Learning outcomes
As a result of the training, the trainee:
– has learned the basics of marketing
– is able to find points of company growth in the Internet environment, identifies key trends in digital marketing development
– Can manage a brand and sales in the digital environment
– Can create a media plan – link marketing in different social networks into a unified system
– can build a strategy of work in social networks, based on the tasks and goals of a particular project
– selects effective positioning options and formulates product advantages to stand out from competitors.
Total amount of training
The training program provides 156 ac.h. (of which 140 hours – classroom and practical work and 16 hours – independent work).
- Training Program
| 1. Digital marketing system | 3 ac/h audit.r. 2 ac/hr practical work |
| 2. company audit. The goals of electronic marketing. | 2 ac/h audit.r. |
| 3. Segmentation of target audience | 2 ac/h audit.r. 2 ac/hr practical.r. |
| 4. competitor analysis | 2 ac/h audit.r. 2 ac/hr practical.r. |
| 5. Unique selling proposition | 3 ac/h audit.r. 2 ac/hr practical r.r. |
| 6. Customer’s path (customer path map) | 4 ac/hour audit.r. 2 ac/hr practical r.r. |
| 7. Strategy of digital marketing | 2 ac/h audit.r. |
| 8. Content-marketing | 4 ac/h audit.r. 2 ac/hr prakt.r. |
| 9. Marketing in social networks | 16 ac/h audit.r. 10 ac/h practical r |
| 10. Video marketing | 4 ac/hour audit.r. 2 ac/hr practical r.r. |
| 11. Email marketing | 3 ac/hour audit.r. 2 ac/hr practical r.r. |
| 12. Contextual advertising | 4 ac/h audit.r. |
| 13. Search engine marketing (SEO) | 3 ac/h audit.r. |
| 14. Media advertising | 3 ac/h audit.r. |
| 15. Aggregators of affiliate programs | 2 ac/h audit.r. 2 ac/h practical r.r. |
| 16. Account Based Marketing (ABM) | 2 ac/h audit.r. |
| 17. Mobile marketing | 2 ac/h audit.r. |
| 18. Co-marketing (affiliate marketing) | 1 ac/h audit.r. |
| 19. Webinars and online seminars | 4 ac/h audit.r. |
| 20. Systematic approach to the development of the site | 8 ac/h audit.r. 4 ac/hr practical.r. |
| 21. Analytics and optimization of digital marketing channels | 4 ac/h audit.r. 2 ac/h/practical r.r. |
| 22. Digital Sales | 6 ac/h audit.r. 2 ac/hr practical p.r. |
| 23. Personal brand (the power of personal brand) | 10 ac/h audit.r. 6 ac/hour practical r.r. |
| 24. Work with agencies | 4 ac/h audit.r. |
| 98 ac/hr audit.r. 42 ac/hr practical p Total: 140 ac/hour |
Tuition fee 1500 euros