{"id":19539,"date":"2023-12-13T13:27:07","date_gmt":"2023-12-13T13:27:07","guid":{"rendered":"https:\/\/uus.sici.ee\/2023\/12\/13\/%d0%b4%d0%b8%d0%b3%d0%b8%d1%82%d0%b0%d0%bb%d1%8c%d0%bd%d1%8b%d0%b9-%d0%bc%d0%b0%d1%80%d0%ba%d0%b5%d1%82%d0%b8%d0%bd%d0%b3\/"},"modified":"2023-12-28T12:12:57","modified_gmt":"2023-12-28T12:12:57","slug":"digital-marketing","status":"publish","type":"post","link":"https:\/\/sici.ee\/en\/digital-marketing\/","title":{"rendered":"Digital marketing"},"content":{"rendered":"

[vc_row][vc_column][vc_tta_tabs style=”modern” color=”sky” active_section=”1″ no_fill_content_area=”true”][vc_tta_section i_icon_fontawesome=”fas fa-info” add_icon=”true” title=”Information” tab_id=”1703099892281-2ea63f23-7f93eb1f-5ee49343-0730ed5d-301e”][vc_column_text]The purpose of this course is to give students an idea of digital marketing as a modern trend of marketing and marketing communications development. To teach practical application of digital marketing tools and advertising in social networks.<\/p>\n

Target group: Entrepreneurs, beginning marketers and marketing managers, junior and middle managers, project managers of all spheres, organizers of short-term projects, employees of the budgetary sphere.<\/p>\n

General information<\/p>\n

The curriculum consists of stationary theoretical, independent work and practical part.<\/p>\n

Objective<\/p>\n

The aim of this course is to give students an idea of digital marketing as a modern direction of marketing and marketing communications development. To teach practical application of digital marketing tools and advertising in social networks.<\/p>\n

A student who completes the course can start working as a marketing specialist or manager, digital marketer, service designer, project manager, development manager, small business manager. In addition, this course will be useful for professionals changing careers or career paths.<\/p>\n

Learning outcomes<\/p>\n

As a result of the training, the trainee:<\/p>\n

– has learned the basics of marketing<\/p>\n

– is able to find points of company growth in the Internet environment, identifies key trends in digital marketing development<\/p>\n

– Can manage a brand and sales in the digital environment<\/p>\n

– Can create a media plan – link marketing in different social networks into a unified system<\/p>\n

– can build a strategy of work in social networks, based on the tasks and goals of a particular project<\/p>\n

– selects effective positioning options and formulates product advantages to stand out from competitors.<\/p>\n

Total amount of training<\/p>\n

The training program provides 156 ac.h. (of which 140 hours – classroom and practical work and 16 hours – independent work).[\/vc_column_text][\/vc_tta_section][vc_tta_section i_icon_fontawesome=”far fa-calendar-alt” add_icon=”true” title=”Course programm” tab_id=”1703099892330-2d05dcce-7eceeb1f-5ee49343-0730ed5d-301e”][vc_column_text]<\/p>\n

    \n
  1. Training Program<\/strong><\/li>\n<\/ol>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
    1. Digital marketing system<\/td>\n3 ac\/h audit.r.<\/p>\n

    2 ac\/hr practical work<\/td>\n<\/tr>\n

    2. company audit. The goals of electronic marketing.<\/td>\n2 ac\/h audit.r.<\/td>\n<\/tr>\n
    3. Segmentation of target audience<\/td>\n2 ac\/h audit.r.<\/p>\n

    2 ac\/hr practical.r.<\/td>\n<\/tr>\n

    4. competitor analysis<\/td>\n2 ac\/h audit.r.<\/p>\n

    2 ac\/hr practical.r.<\/td>\n<\/tr>\n

    5. Unique selling proposition<\/td>\n3 ac\/h audit.r.<\/p>\n

    2 ac\/hr practical r.r.<\/td>\n<\/tr>\n

    6. Customer’s path (customer path map)<\/td>\n4 ac\/hour audit.r.<\/p>\n

    2 ac\/hr practical r.r.<\/td>\n<\/tr>\n

    7. Strategy of digital marketing<\/td>\n2 ac\/h audit.r.<\/td>\n<\/tr>\n
    8. Content-marketing<\/td>\n4 ac\/h audit.r.<\/p>\n

    2 ac\/hr prakt.r.<\/td>\n<\/tr>\n

    9. Marketing in social networks<\/td>\n16 ac\/h audit.r.<\/p>\n

    10 ac\/h practical r<\/td>\n<\/tr>\n

    10. Video marketing<\/td>\n4 ac\/hour audit.r.<\/p>\n

    2 ac\/hr practical r.r.<\/td>\n<\/tr>\n

    11. Email marketing<\/td>\n3 ac\/hour audit.r.<\/p>\n

    2 ac\/hr practical r.r.<\/td>\n<\/tr>\n

    12. Contextual advertising<\/td>\n4 ac\/h audit.r.<\/td>\n<\/tr>\n
    13. Search engine marketing (SEO)<\/td>\n3 ac\/h audit.r.<\/td>\n<\/tr>\n
    14. Media advertising<\/td>\n3 ac\/h audit.r.<\/td>\n<\/tr>\n
    15. Aggregators of affiliate programs<\/td>\n2 ac\/h audit.r.<\/p>\n

    2 ac\/h practical r.r.<\/td>\n<\/tr>\n

    16. Account Based Marketing (ABM)<\/td>\n2 ac\/h audit.r.<\/td>\n<\/tr>\n
    17. Mobile marketing<\/td>\n2 ac\/h audit.r.<\/td>\n<\/tr>\n
    18. Co-marketing (affiliate marketing)<\/td>\n1 ac\/h audit.r.<\/td>\n<\/tr>\n
    19. Webinars and online seminars<\/td>\n4 ac\/h audit.r.<\/td>\n<\/tr>\n
    20. Systematic approach to the development of the site<\/td>\n8 ac\/h audit.r.<\/p>\n

    4 ac\/hr practical.r.<\/td>\n<\/tr>\n

    21. Analytics and optimization of digital marketing channels<\/td>\n4 ac\/h audit.r.<\/p>\n

    2 ac\/h\/practical r.r.<\/td>\n<\/tr>\n

    22. Digital Sales<\/td>\n6 ac\/h audit.r.<\/p>\n

    2 ac\/hr practical p.r.<\/td>\n<\/tr>\n

    23. Personal brand (the power of personal brand)<\/td>\n10 ac\/h audit.r.<\/p>\n

    6 ac\/hour practical r.r.<\/td>\n<\/tr>\n

    24. Work with agencies<\/td>\n4 ac\/h audit.r.<\/td>\n<\/tr>\n
    <\/td>\n98 ac\/hr audit.r.<\/p>\n

    42 ac\/hr practical p<\/p>\n

    Total: 140 ac\/hour<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

    Tuition fee 1500 euros<\/strong><\/p>\n

    [\/vc_column_text][\/vc_tta_section][\/vc_tta_tabs][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

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